Privacy Policy

Privacy Policy
Last updated: November 24, 2025

This Privacy Policy explains how Jack and Paula Curtis LLC and Because of the Horse LLC, doing business as Because of the Horse, Art of the Horseman, and The Online Horse Fair (collectively, “Company”, “we”, “us” or “our”) collect, use, disclose, and safeguard personal information when you:

Visit our websites:
- www.jackandpaulacurtis.com
- www.becauseofthehorse.net
- www.artofthehorseman.com
  and any related subdomains and pages (together, the “Sites”)
Access our online courses, memberships, events, coaching, or other services (together, the “Services”).

By using our Sites or Services, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Sites or Services.

1. Who we are

The data controller for information collected via the Sites and Services is:

Jack and Paula Curtis LLC and Because of the Horse LLC
Email: [email protected]

If you are in the European Economic Area, the United Kingdom, or other regions with data protection laws, this Privacy Policy is intended to describe how we meet those obligations.

2. Information we collect

We may collect the following categories of personal information:

Identity data

Name
Username or similar identifier

Contact data

Email address
Postal address
Telephone number

Account and profile data

Login details and passwords
Profile information, preferences, membership status
Information about your past purchases and interactions with us

Payment and transaction data

Payment method details (such as tokenized card data processed by our payment processors)
Billing address
Purchase history and invoices

Technical and usage data

IP address
Device and browser type
Time zone setting and approximate location
Pages viewed, links clicked, time spent on pages
Log files, error logs, and similar diagnostic data

Marketing and communications data

Your preferences for receiving email, marketing, and notifications
Your responses to surveys, promotions, or campaigns

User-generated content

Comments, posts, reviews, messages, or other content you submit on our Sites, in communities, or through our forms

We may also collect aggregated or de-identified information that does not identify you personally. If we combine aggregated data with personal information, we treat the combined data as personal information.

We do not intentionally collect sensitive personal information such as health data, racial or ethnic origin, or religious beliefs. If you voluntarily share such information in a coaching or educational context, you do so at your own discretion and we will handle it in line with this Policy.

3. How we collect information

We collect information in three main ways:

3.1 Information you provide directly

You may give us information when you:

Create an account or become a member
Enroll in courses, memberships, or events
Purchase digital or physical products
Subscribe to our email list or request resources
Participate in coaching, webinars, challenges, or online fairs
Fill out forms, surveys, or feedback requests
Contact us by email, phone, or through live chat or support forms
Post or comment in communities, groups, or forums associated with our Services

3.2 Information collected automatically

When you use the Sites, we and our service providers may automatically collect certain technical and usage data by using:

Cookies
Pixels or web beacons
Analytics tools
Similar tracking technologies

This information helps us understand how people use the Sites so we can improve performance, content, and user experience.

You can adjust your browser settings to refuse cookies or to alert you when cookies are being used. If you disable cookies, some features of the Sites may not function properly.

3.3 Information from third parties

We may receive information about you from:

Payment processors and ecommerce platforms
Email service providers and marketing platforms
Analytics providers
Social media platforms, if you choose to connect or interact with us there
Affiliates or partners who send us referrals

We treat this information according to this Privacy Policy.

4. How we use your information

We use your personal information for the following purposes:

To provide and operate the Sites and Services
To create and manage your account or membership
To process payments, fulfill orders, and deliver products or services
To communicate with you about your account, purchases, and support requests
To send you educational content, updates, and marketing communications, in line with your preferences and applicable law
To manage contests, promotions, surveys, and special offers
To personalize your experience and recommend content that may be of interest to you
To monitor and improve our Sites, Services, marketing, and user experience
To protect the security and integrity of the Sites and Services
To detect, prevent, or investigate fraud, abuse, or other unlawful activity
To comply with legal obligations and respond to lawful requests
For other purposes with your consent

5. Legal bases for processing (EEA/UK and similar regions)

If you are in the European Economic Area, the United Kingdom, or another jurisdiction that requires a legal basis for processing, we rely on the following legal bases:

Performance of a contract: To provide the Services you request and fulfill our agreements with you.
Legitimate interests: To operate and improve our business, communicate with you, protect our rights, and personalize your experience, where those interests are not overridden by your rights.
Consent: For certain marketing communications, cookies, or optional data you choose to provide. You may withdraw consent at any time.
Legal obligations: To comply with applicable laws, regulations, and legal processes.

6. How we share your information

We do not sell your personal information.

We may share your information as follows:

Service providers
We share information with trusted third-party vendors who help us operate our business, such as:

Website and hosting providers
Payment processors
Email and marketing platforms
Analytics providers
Customer support tools
Video hosting and learning platforms

These providers are allowed to use your information only to perform services for us and must protect your information.

Affiliates and related entities
We may share information with our affiliated entities as needed to provide the Sites and Services.

Business transfers
If we sell, merge, or reorganize our business, personal information may be transferred as part of that transaction.

Legal and safety
We may disclose information as required or permitted by law, including:

To comply with legal obligations or lawful requests
To protect our rights, property, safety, or that of others
To investigate or help prevent fraud or security issues

Aggregated or de-identified data
We may share non-personal, aggregated, or de-identified information for research, marketing, or other purposes, provided it does not identify you.

7. International transfers

Our business is based in the United States, and your information may be stored or processed in the United States or other countries where our service providers operate.

Where required by law, we use appropriate safeguards, such as contractual protections, to ensure that international transfers of personal information provide an adequate level of protection.

8. Data retention

We retain personal information only as long as needed to:

Provide the Sites and Services
Fulfill the purposes described in this Privacy Policy
Comply with legal, tax, and accounting obligations
Resolve disputes and enforce our agreements

When we no longer need your information for these purposes, we will delete or de-identify it, unless we are required by law to keep it for a longer period.

9. Your rights

Your rights depend on your location and applicable law, but may include:

Access: Request a copy of the personal information we hold about you.
Correction: Ask us to correct inaccurate or incomplete information.
Deletion: Ask us to delete your personal information when we no longer need it, subject to legal exceptions.
Restriction: Ask us to limit the processing of your information in certain circumstances.
Objection: Object to processing based on our legitimate interests, including certain types of direct marketing.
Portability: Request that we provide certain information to you or to a third party in a structured, machine-readable format, where technically feasible.
Withdraw consent: If we rely on your consent, you can withdraw it at any time, without affecting the lawfulness of processing before withdrawal.

If you are in the EEA or UK, you also have the right to lodge a complaint with your local data protection authority.

To exercise your rights, please contact us at: [email protected]. We may need to verify your identity before responding to your request.

If you are a California resident, you may have additional rights under the California Consumer Privacy Laws, such as the right to know, delete, correct, and opt out of certain uses of your personal information. You may exercise these rights by contacting us at the email above. We will not discriminate against you for exercising your privacy rights.

10. Marketing communications

You can opt out of marketing emails at any time by:

Clicking the “unsubscribe” link in our emails, or
Contacting us at [email protected]

Please note that we may still send you non-promotional messages relating to your account, purchases, or important service updates.

11. Cookies and tracking technologies

We use cookies and similar technologies to:

Remember your preferences
Keep you logged in
Analyze traffic and usage patterns
Support marketing and advertising efforts

You can control cookies through your browser settings and, where applicable, through cookie banners or preferences tools on our Sites. Disabling cookies may affect your ability to use certain features.

For more details, you may refer to a separate Cookie Policy if published on our Sites.

12. Security

We take commercially reasonable measures to protect your information, including administrative, technical, and physical safeguards. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

You are responsible for keeping your account credentials confidential and for any actions taken through your account.

13. Children’s privacy

Our Sites and Services are intended for adults. We do not knowingly collect personal information from children under the age of 13 (or such other age as may be restricted under local law). If we become aware that we have collected information from a child, we will take reasonable steps to delete it.

If you believe a child has provided us with personal information, please contact us at [email protected].

14. Third-party links and social media

Our Sites may include links to third-party websites, apps, or services that we do not operate. Their privacy practices are governed by their own policies. We are not responsible for the content or privacy practices of those third parties. We encourage you to review their privacy policies.

If you interact with us through social media platforms, your interactions are also governed by the privacy policies of those platforms.

15. No training or safety advice; use at your own risk

Our Sites and Services provide educational information about horses, horsemanship, riding, training, wellness, mindset, and related topics. This information:

Is for general informational and educational purposes only
Is not a substitute for in-person instruction, professional advice, veterinary care, or medical care
May not be appropriate for your specific horse, situation, health, or environment

All horse-related activities and physical activities involve risk of injury, property damage, and even death. You are solely responsible for your choices, your horse’s handling, and your safety practices. You should always use appropriate safety equipment, facilities, and professional supervision suitable to your experience level.

By using the Sites and Services, you acknowledge that you do so at your own risk and that our Terms of Use and Conditions contain important limitations of liability and release and hold harmless provisions that govern your use of any information obtained from us.

16. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top. Changes become effective when posted on the Sites.

We encourage you to review this Privacy Policy regularly so you remain informed about our information practices.

17. Contact us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at:

Email: [email protected]