Join The Membership

Stop Second-Guessing.
Start Leading with Confidence!

The guided path to becoming the partner your horse deserves,
without the overwhelm, confusion, or conflicting advice

 

150+ horse-first experts  •  700+ video lessons, all our previous Fair's content in 1 place •  Mobile app access  •  7-day money-back guarantee 

Stop Second-Guessing.
Start Leading with Confidence!


The guided path to becoming the partner your horse deserves, without the overwhelm, confusion, or conflicting advice.

 

•  150+ horse-first experts  
•  700+ video lessons, all our previous Fair's content in 1 place   
•  Mobile app access  
•  7-day money-back guarantee

You Love Your Horse.
But Something's Not Clicking.

You’re committed to doing right by your horse using kind, ethical methods that honor you both. But the internet is a maze, leaving you piecing together fragments, second-guessing every decision, and wondering if you’re helping or making things worse.

Maybe you're...

✓ Stuck in patterns that aren't working (but don't know what to change)
✓ Disconnected from your horse, even though you're trying so hard
✓ Overwhelmed by where to start or who to trust 
✓ Alone in your journey, without guidance or support

Here's the truth: You're not alone. And the confusion you're feeling? It's not your fault. You're exactly where you need to be. ✨

You Love Your Horse.
But Something's
Not Clicking.

You’re committed to doing right by your horse—using kind, ethical methods that honor you both. But the internet is a maze, leaving you piecing together fragments, second-guessing every decision, and wondering if you’re helping or making things worse.

Maybe you're...

✓  Stuck in patterns that aren't working (but don't know what to change)
✓  Disconnected from your horse, even though you're trying so hard
✓  Overwhelmed by where to start or who to trust 
✓  Alone in your journey, without guidance or support

Here's the truth: You're not alone. And the confusion you're feeling? It's not your fault. You're exactly where you need to be. ✨

We’ve Created That Clear Path for You:
Guided Learning, Rooted in Connection.

Our 13 Learning Tracks cover every aspect of horsemanship, all built on the foundation
of connection, trust, and doing right by your horse

Imagine having a trusted roadmap, one that meets you exactly where you are and shows you the next right step for you and your horse. You’ll have:

💛 Expert guidance from 150+ world-class horsemen and women who share your horse-first values
💛 Structured learning paths that eliminate confusion and build on each other
💛 Live support when you need clarity on your specific situation
💛 A community of riders who value softness, connection, and the quiet magic of mutual trust

That's exactly what the Art of the Horseman Membership delivers.

We’ve Created That Clear Path for You: Guided Learning, Rooted in Connection.


Our 13 Learning Tracks cover every aspect of horsemanship, all built on the foundation
of connection, trust, and doing right by your horse.

Imagine having a trusted roadmap, one that meets you exactly where you are and shows you the next right step for you and your horse. You’ll have:

💛 Expert guidance from 150+ world-class horsemen and women who share your horse-first values
💛 Structured learning paths that eliminate confusion and build on each other
💛 Live support when you need clarity on your specific situation
💛 A community of riders who value softness, connection, and the quiet magic of mutual trust

That's exactly what the Art of the Horseman Membership delivers.

 

Not just another video library

It's a complete learning ecosystem, designed to support every
part of your horsemanship.

Groundwork informs riding, mindset strengthens training, body comfort unlocks learning, plus coaching + community tie it all together. Real progress happens when each piece plays its part.

Not just another video library...


The Art of the Horseman Membership is a complete learning ecosystem, designed to support every part of your horsemanship. Groundwork informs riding, mindset strengthens training, body comfort unlocks learning, plus coaching + community tie it all together. Real progress happens when each piece plays its part.

This is for you if... 

You believe that how we treat our horses matters
just as much as what we teach them.

and you’re committed to kind, fair methods that honor both you and your horse.

This membership is for every kind of horse lover: 

☆ A complete beginner just starting your journey
☆ An experienced rider deepening your partnership
☆ Someone returning to horses after time away
☆ A dedicated student working through challenges
☆ Even if you don’t own a horse yet but want to learn the right way

If you've ever whispered, "I just want to do right by my horse",  
WELCOME HOME! ✨


Here’s how it works:

Start your 7-day money-back trial and get instant access to everything inside.

Pick the Learning Track that matches where you and your horse need support most or explore them all.

Apply what you learn and watch your connection with your horse transform.

When you join, you’ll receive a simple Welcome Guide that helps you find your perfect starting point so you never feel overwhelmed or lost.

This is for you if... 

You believe that how we treat our horses matters just as much as what we teach them


And you’re committed to kind, fair methods that honor both you and your horse.

This membership is for every kind of horse lover: 

☆ A complete beginner just starting your journey
☆ An experienced rider deepening your partnership
☆ Someone returning to horses after time away
☆ A dedicated student working through challenges
☆ Even if you don’t own a horse yet but want to learn the right way

If you've ever whispered, "I just want to do right by my horse",  
WELCOME HOME! ✨


Here’s how it works:

 1. Join today! 

Start your 7-day money-back trial and get instant access to everything inside.

 2. Choose your learning track. 

Pick the Learning Track that matches where you and your horse need support most or explore them all.

 2. Start seeing changes in your horse. 

Apply what you learn and watch your connection with your horse transform.

When you join, you’ll receive a simple Welcome Guide that helps you find your perfect starting point so you never feel overwhelmed or lost.

A Complete Path To Confident, Connected Horsemanship

Everything You Get as a Member:

Submit videos for personalized feedback and get clarity on your specific situation so you can make confident progress with your horse.

Learn from 150+ respected professionals including Warwick Schiller, Pat & Linda Parelli, Jim Masterson, Wendy Murdoch, Karen Rohlf, Jochen Schleese and Linda Tellington-Jones—all sharing relationship-based, horse-first education.

No more guessing where to start. Each track follows a clear, progressive path through the key pillars of horsemanship. And with our handy Navigation Guide, you can quickly click into any topic, compare tracks, and find your next lesson without overwhelm.

Deep-dive programs designed to create real breakthroughs from bodywork to behavior, liberty to saddle fit. Audio lessons let you listen while you ride like having a trusted mentor beside you reminding you what matters most in the moment.

Your entire membership in your pocket. Learn at the barn, on the couch, or anywhere inspiration strikes.

New videos, interviews, and masterclasses keep your learning fresh and your momentum strong.

Connect with riders who share your values, celebrate your wins, and remind you that you’re not alone on this journey.

Explore with complete confidence. If it’s not the right fit, we’ll refund you no questions asked.

A Complete Path To Confident, Connected Horsemanship.

Everything 
You Get as a Member:

Submit videos for personalized feedback and get clarity on your specific situation so you can make confident progress with your horse.

Learn from 150+ respected professionals including Warwick Schiller, Pat & Linda Parelli, Jim Masterson, Wendy Murdoch, Karen Rohlf, Jochen Schleese and Linda Tellington-Jones—all sharing relationship-based, horse-first education.

No more guessing where to start. Each track follows a clear, progressive path through the key pillars of horsemanship. And with our handy Navigation Guide, you can quickly click into any topic, compare tracks, and find your next lesson without overwhelm.

Deep-dive programs designed to create real breakthroughs from bodywork to behavior, liberty to saddle fit. Audio lessons let you listen while you ride like having a trusted mentor beside you reminding you what matters most in the moment.

Your entire membership in your pocket. Learn at the barn, on the couch, or anywhere inspiration strikes.

New videos, interviews, and masterclasses keep your learning fresh and your momentum strong.

Connect with riders who share your values, celebrate your wins, and remind you that you’re not alone on this journey.

Explore with complete confidence. If it’s not the right fit, we’ll refund you no questions asked.

Start Your Next Chapter Here! ✨


Compare:

One clinic = $400+   
One private lesson = $100+ 

Monthly Plan

$29.99/month

💛 Cancel Anytime • Full flexibility

  • 700+ video lessons (courses, masterclasses, audio lessons, webinars)
  • 13 expert-led Learning Tracks
  • Your Navigation Guide: a simple, clickable roadmap to help you find your starting point and choose your next lesson
  • Live Monthly Coaching with Jack & Paula Curtis
  • Supportive Community
  • Mobile App access
  • Fresh content added monthly
  • 7-day money-back guarantee
JOIN NOW

Annual Plan

$299/year

💛 BEST VALUE
✨ Save $60 (just $25/month)

  • 700+ video lessons (courses, masterclasses, audio lessons, webinars)
  • 13 expert-led Learning Tracks
  • Your Navigation Guide: a simple, clickable roadmap to help you find your starting point and choose your next lesson
  • Live Monthly Coaching with Jack & Paula Curtis
  • Supportive Community
  • Mobile App access
  • Fresh content added monthly
  • 7-day money-back guarantee
JOIN NOW

Your Questions Answered

“Because of the horse, we learn that leadership isn’t about making them follow — it’s about being someone worth following.”

Paula Curtis, Founder of Art of the Horseman

What Members Are Saying.. 💛

What Members Are Saying.. 💛

Quality horsemanship has a profound impact. ✨

Hi, I am Paula Curtis, and I created this membership because I have been exactly where you are.

I know what it feels like to love your horse with your whole heart and still feel uncertain.

To try so hard to get it right, yet wonder why progress feels confusing or out of reach.

Here is what I have learned through decades of studying, teaching, and living this life:

When you learn from the right people, people who lead with kindness, clarity, and respect, everything changes.

You start to feel the difference.

Your horse softens. Your confidence grows. Your partnership begins to feel peaceful instead of pressured.

Quality horsemanship has a profound impact. ✨

Hi, I am Paula Curtis, and I created this membership because I have been exactly where you are.

I know what it feels like to love your horse with your whole heart and still feel uncertain.

To try so hard to get it right, yet wonder why progress feels confusing or out of reach.

Here is what I have learned through decades of studying, teaching, and living this life:

When you learn from the right people, people who lead with kindness, clarity, and respect, everything changes.

You start to feel the difference.

Your horse softens. Your confidence grows. Your partnership begins to feel peaceful instead of pressured.

And these lessons spill into every part of your life.

This is why I brought together more than 150 world class professionals in one place, to make your path clear, supportive, and full of genuine connection.

This membership is more than a library.
It is a movement for riders who believe that how we treat our horses matters.

For riders who know that softness is strength and that real progress begins with understanding.

I would love to have you join me if it feels like the right fit. That is why there is a 7-day guarantee.

With clear guidance, personal support, and a community that truly understands this journey, you will find your way from confusion to confidence, one small win at a time.

When you surround yourself with positive, creative, motivated horse people, you cannot help but grow.

See you inside,

Paula Curtis ✨
Founder, Because of the Horse

Ready to Begin?
Your horse can feel when you
find clarity. Let's discover what's possible, together! ✨

And these lessons spill into every part of your life.

This is why I brought together more than 150 world class professionals in one place, to make your path clear, supportive, and full of genuine connection.

This membership is more than a library.
It is a movement for riders who believe that how we treat our horses matters.

For riders who know that softness is strength, and that real progress begins with understanding.

I would love to have you join me if it feels like the right fit. That is why there is a 7 day guarantee.

With clear guidance, personal support, and a community that truly understands this journey, you will find your way from confusion to confidence, one small win at a time.

When you surround yourself with positive, creative, motivated horse people, you cannot help but grow.

See you inside,

Paula Curtis ✨
Founder, Because of the Horse

Ready to Begin?
Your horse can feel when you find clarity.
Let's discover what's possible, together! ✨